404 Endeavors today announced a strategic investment in PrepWizard, the restaurant technology company that automates food prep labeling across tens of thousands of restaurant locations. The partnership will fuel continued investment in PrepWizard’s people, product, and go-to-market capabilities as the company scales its category-leading platform.
Founded by Doug Harris and his sons, Cole and Eli, PrepWizard replaces error-prone handwritten food prep labels with a cloud-based system that prints accurate, compliant labels in seconds. Restaurant teams using PrepWizard save labor hours, reduce food waste, and strengthen food safety and operational consistency across every location.
“We chose to partner with 404 Endeavors because Andrew and Elie share our vision and bring deep, relevant experience in investing and restaurant technology to help accelerate our growth,” said Cole Harris and Eli Harris, co-founders of PrepWizard, in a joint statement. “We’re excited to build PrepWizard’s next chapter together.”
“We’ve been incredibly impressed by the business that Cole, Doug, and Eli have built and the talented PrepWizard team behind it,” said Elie Javice, co-founder and co-managing partner of 404 Endeavors. “We look forward to helping PrepWizard continue to invest in its technology and expand its reach to even more customers.”
Cole Harris and Eli Harris will remain in their leadership roles as President and Chief Technology Officer, respectively, and will continue to lead the business alongside the existing PrepWizard team. The partnership will support further investment in PrepWizard’s people, technology, and sales capabilities while preserving the customer focus and service that have made the company successful.
404 Endeavors invests proprietary capital, focuses on one platform at a time, and works side by side with management to accelerate growth. Andrew Hudis brings extensive investing experience, and Elie Javice has led technology and digital transformation across several major restaurant brands.
Brown Gibbons Lang & Company (BGL) served as exclusive financial advisor to PrepWizard in connection with the transaction.
About PrepWizard
Founded by Doug Harris and his sons, Cole and Eli, PrepWizard is a leading provider of automated food-prep labeling solutions for restaurants and foodservice operators. Its cloud-based system replaces handwritten labels, helping teams improve consistency, strengthen food safety, and reduce costs. The company also offers WorkWizard, a digital operations management platform that helps multi-unit operators digitize tasks, checklists, audits, announcements, and other store-level workflows. Learn more at prep-wizard.com.
About 404 Endeavors
Founded by Andrew Hudis and Elie Javice, 404 Endeavors partners with technology and tech-enabled services businesses serving restaurants and other multi-unit operators. 404 invests proprietary capital, focuses on one platform at a time, and works alongside management to invest in teams and technology, accelerate organic growth, and pursue strategic acquisitions. Learn more at 404endeavors.com.
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