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Road to Legacy Challenges Business Owners to Define Success Beyond the Sale Price
PR Newswire
BIRMINGHAM, Ala., Nov. 10, 2026
New book connects exit planning with maximizing value and giving generously for owners and advisors across industries
BIRMINGHAM, Ala., Nov. 10, 2026 /PRNewswire/ — An owner can spend decades building a business and still face an unfamiliar task when it is time to leave: deciding what comes next. Omega Advisors founder and CEO Gerrick D. Wilkins explores that question in his new book, “Road to Legacy: Navigating Buy-Sells, Valuations, Succession, and Giving.”
Written for automotive dealers, the book offers lessons for business owners and advisors across industries on preparing for a sale or succession, maximizing value and turning business success into purposeful giving. Its focus extends through the transaction to the decisions that shape life after closing.
Wilkins brings more than 25 years of automotive experience as a former franchised dealer and buy-sell advisor. He has advised on more than 60 franchised dealership sales representing more than $1 billion in acquired value. That experience informs the book’s discussion of valuation, transaction preparation and the personal priorities behind an ownership transition.
“A successful dealership transition should reflect both the value of the business and the priorities of the people who built it,” said Wilkins.
The book explores how owners can assess and strengthen business value, evaluate exit options and prepare the next generation. It connects those decisions with family readiness, employee considerations and wealth preservation. Those themes speak to a question owners face beyond the transaction: What will they do with their time and resources when they no longer run the company?
For financial advisors, CPAs, attorneys and other professionals, the book provides a starting point for conversations that connect a client’s business interests with family and philanthropic goals. Generous giving is part of that planning, with attention to the purpose owners want their success to serve.
Wilkins is putting that emphasis on giving into practice. He has announced that he will donate 100% of the book’s first-month revenue to Tune Up, a 501(c)(3) nonprofit providing training and education initiatives in the automotive sector. The Kindle edition is offered for 99 cents to celebrate the release at roadtolegacybook.com, with additional formats available on Amazon.
Wilkins is available for media interviews and podcasts exploring what owners should consider before a sale, the family questions behind succession, how advisors can connect exit planning with giving, and what happens when an owner’s daily role ends. He is also available for conference presentations and association programs.
About Omega Advisors
Headquartered in Birmingham, Alabama, with offices throughout the United States, Omega Advisors serves automotive dealers nationwide with buy-side and sell-side advisory services, targeted acquisitions and dealership valuations. The firm combines dealership operating experience with financial analysis and transaction support.
Media and Speaking Contact
Gerrick D. Wilkins
Omega Advisors
426578@email4pr.com
205-236-0009
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